How to Choose Topics for Content Creation and Communications
Where to Begin with Topics Choices for Content
Topic choice can be difficult. Writer’s block is a classic reason. Creative people sometimes just can’t get the creative juices flowing. Information overload is more of a problem now when media is so converged. Messages get at people from every angle. So creators sometimes don’t know where to begin. Here are a few simple ideas to narrow the process.
The Google Keywords Tool shows popular phrases, which people search for around particular topics. It shows what each audience pays attention to the most. See sub-topics in the analytics list. People with a problem could also search for solutions. Those searching within broad topics could want specific areas.
Inspiration from Similar Sources
Get inspiration from other publications or individuals in the industry of choice. Check our online and offline versions of newsletters, magazines, newspapers, blogs, podcasts, recorded speeches, Instagram images etc. Look at everything that could influence your work. Then create something totally original about the topics.
Mind Mapping and Brainstorming
A good old fashioned brain storm can generate ideas from your own noggin. The secret is to let every single thought onto the page. An uncensored thought process can bring up unexpected ‘light bulb moments.’
Sometimes people just need to ‘Google it’. It’s worth simply searching for a general area, and seeing what appears. Google has many complicated methods for ranking search results. So further results could appear from other search engines, such as Bing.
Ask the Audience
Social media allows brands to communicate directly with audiences. This is the perfect opportunity to find out what the followers will actually want to know about. People could give suggestions in comment sections, contact forms, surveys, forums and other online community spaces. Simply ask the people.
Just Get Started
These are some of the many ways to chose a topic. Perfectionism is a no-go-zone in the creative process. Anyone who believes in subjectivity will say there is no such thing as perfection. Edit the work a bit, then stop and let it be. Audiences want to see quality attainable content, not the holy grail of perfection. Chill and get started.