Digital Technology is the Future of Careers
Digitise Current Roles
Digital work should not simply digitise analogue tasks. Activities should be digital to begin with, to avoid duplicating tasks. Online communications should be the backbone of implementation, not an afterthought.
New Digital Jobs
Digital technology is immersing itself in current careers and forcing creation of new jobs. Familiar roles are being performed in new ways, with dramatic consequences. New roles are emerging, ones that could not have even been imagined a decade ago. These upcoming jobs can be filled with tasks anyone can learn.
User Friendly Digitisation
Basic user friendly web site management is a modern requirement for every kind of organisation. WordPress is one of the most commonly chosen platforms. It is preferred by numerous web developers and beginners alike. Controls are clearly labelled in easily navigated locations. A free version has all the basics needed to start a bare essentials web site. Any web site takes a bit of time for setup and maintenance. But it certainly does not require a full time schedule of service. Some companies may choose agencies or contractors to help with ideas or content for their sites. Nonetheless, management need to at least understand how a content management system works. Then they will see what is possible and what isn’t. Managers can get an impression of how much time is needed for any particular implementation.
Social Media for Every Profession
Social media is a necessity for anyone who who wishes to communicate public messages and campaigns. Marketing departments should not be the only people who understand social media in organisations. Top management owe it to themselves to wrap their minds around the social media platforms their organisations participate in. Decision makers could only select appropriate social content if they are educated about each application. Informed decisions have always been made in organisations after careful research. Observational research is crucial. Now is the time to start browsing popular social profiles, to see what is published and how audiences respond.
Users behave in very different manners on each social site. Facebook users sometimes only wish to connect with friends and family. Some individuals perceive Facebook to be very personal, since it started as ‘friends’ revealing information about their lives. Twitter hashtags can be used in two ways. Brands can use hashtags that are already trending, so they appear in conversations that are already taking place. Alternatively, brands can create their own hash tags and attempt to start new conversations. Twitter users should not only post information via text and pictures. That could have been done on Instagram. Interaction and engagement must be achieved on Twitter. Brands need to be responding to others, and retweeting content that supports but does not compete with their efforts.
Either Learn Social Media or Trust the Experts
Many current social media plans involve external experts implementing ideas which management imagined. This can only work if managers know what will gain positive responses from audiences. Otherwise, companies are better off to take the advice of those who frequently use the applications.
“Digital” should not be a separate job or role in itself. It should be an aspect or characteristic of every function within an organisation. It would be like saying “word processing” would be a role. Nobody would say that these days. Online and social media skills should be basic skills, as much as documents and spreadsheets.