A company page is crucial for any brand on LinkedIn. It is easy enough to set up with a few simple steps. A brand can be followed by fans and associated with professionals or workers. Future employees can discover new jobs at the page. Many stakeholders now rely on LinkedIn company pages.
Why Create a LinkedIn Company Page?
Unified Company Description
When employees link their LinkedIn profiles to company pages, they all point readers to the same descriptions. Audiences get a single message about the company’s brand personality.
Reach and Inform Potential Customers
Tech savvy potential customers may look up companies on social media. It is worth having a presence anywhere were a conversion could be made.
Recruit New Employees
A company page can be associated with job ads which the organisation posts on LinkedIn. Potential employees can see the job ad, read more about the company, see who already works there and then apply for the job. It’s recruitment information in one place.
Drive Traffic to a Web Site
LinkedIn is one of the many social media sites which can send traffic (people) to branded web sites.
This attention could then boost SEO (Search Engine Optimisation). The web site would look more popular and then get ranked better in search engines.
Create a Company Page on LinkedIn Now
Now is the time for every organisation or individual to make a branded ‘company’ LinkedIn page. There are plenty of help guides for some extra assistance. Creators can look at the LinkedIn Business site, Help page or Frequently Asked Questions (FAQ).
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