SEO Search Engine Optimisation

Search Engine Optimisation for Journalism

Search Engine Optimisation (SEO) for Journalism

SEO is as important for journalism, as it is for commercial digital communications. Simple SEO techniques will increase the chances of a story or article appearing in Google. Then the piece can reach a further audience of readers.

Search Engine Optimisation may sound like a big fancy jargon word. But it is basically about using the words people search for, keywords or phrases, in the content that is created.

Journalistic Images and SEO

I say ‘content’ and not ‘copy’ or ‘words,’ because it could be any type of multimedia. Keywords can be used in pictures as much as words. A creator can start by saving the photo as a name that people might search for.

The first thing to avoid is uploading a photo with the name, “IMG283559.” What information will Google get from that? Google will now know the topic the image is about. An alternative photo name could be, “Fresh fruit juice for healthy lifestyle.”

Or maybe the picture is of a person. Please replace the “IMG39305” with “Kim Kardashian at Met Gala.” Then Google knows exactly who it is about. How difficult was that?

Keywords When Writing

Consider the phrases people search for when they type something into the Google search bar. There are sites and softwares for finding out, statistically accurately, what people will be looking for. Then add those words or phrases to the URL of the article, the heading, first paragraph and maybe somewhere further on.

Do not cram the story full of SEO keywords. Google knows if you are trying too hard. Yes, Google is run by algorithms as much as people. But it can tell if there are too many keywords for the sake of it. Pick a few focus topics and elaborate on them in your own words.

Meta Description

Write a brief description, that will appear in the excerpt within a Google search results list. Yoast SEO is my favourite plugin for quickly checking the SEO friendliness of an excerpt and other SEO content.

The focus of this article was SEO for journalism. So I wrote a line or two, in the SEO excerpt meta description area, that reflected this topic. I then added words like “Google” and “digital communications.” These are relevant related keywords. The top priority was to describe the couple of main phrases, without cramming the description full of meaningless keywords. Balance meaning with relevance, and all will be fine.

Continue Discovering More Techniques

These are just a few simple SEO techniques to get started. There are more tactics that I use. And more strategies are shared in an abundance of resources. The best advice I can give is to practice continuous learning and research into the latest innovations.

Related Posts
Social Media - image by Pixabay.
What are the differences between Facebook Groups and Facebook Pages Facebook Groups and Pages seem similar but they have significant differences. There is no up side to arbitrarily selecting pages or groups, ...
Ways to attract audiences on Instagram
Ways to attract audiences on Instagram Hashtags What is a hash tag? It is a topic people are talking about. Simply format a word as #hashtag with the # at the start. Have ...
Digital publishing advice at the What Mel Knows blog
How to Create a Wordpress Site is a platform for free user-friendly web sites and blogs. A few simple steps will bring any site from beginner to brilliant. Why is the ...
Melanie Suzanne Wilson communications and lifestyle specialist
Follow my blog with Bloglovin Bloglovin' is lovely Bloglovin' is the place to be for bloggers. This is a user-friendly simple site. Suggestions show which blogs the reader might like. An easily readable ...
Quality content can attract audiences.
Image: Pixabay creative commons.
Statistics in Analytics Are Not Everything in Content and Communications Ok. Now I have your attention. Numbers in analytics do matter, but they are not the only measure of success. Stats ...
LinkedIn branded company pages and professional profiles
The Importance of a LinkedIn Profile LinkedIn is important for any professional career worker or entrepreneur. It is the online resume many recruiters are looking at. This social media platform is also ...
What Mel Knows
Welcome to the first post on the blog What Mel Knows.   This is a space to discover modern communication methods from practical explanations. I started this blog after working for a ...
Mobile communications
Benefits of emerging apps New phone apps are changing the ways in which we live our lives. It's worth finding new apps for greater convenience and quality in various aspects of ...
Twitter Profile Pics and Headers
Bloglovin' Follow Twitter Profile Picture and Header Designs Customising social media graphic designs for Twitter Twitter profiles look best with customised content. Easy methods can help in adapting images. Size of a Twitter profile picture Twitter profile pictures should be created ...
Digital Careers are the Future
Digital Technology is the Future of Careers Digitise Current Roles Digital work should not simply digitise analogue tasks. Activities should be digital to begin with, to avoid duplicating tasks.  Online communications should be ...
Facebook Groups versus Facebook Pages
Ways to attract audiences on Instagram
How to Create a WordPress Site
Bloglovin’ is lovely
Analytics Are Not Everything in Communications
Why a LinkedIn Profile is Important
What Mel Knows
Discovering new social media and apps
Twitter Profile Pics and Headers
Digital Careers are the Future

Leave a Reply

Your email address will not be published. Required fields are marked *