Working on digital content for business

Scheduling Facebook Posts

Scheduling Facebook Posts on a Profile or Page

Anyone can make social media posts in advance for greater time management. Users with Facebook pages have been scheduling posts for a while. Facebook now allows anyone to manage similar scheduling in their personal profiles.

I was scrolling through Facebook recently when a popup notified me of a new function, which will bring great benefits. For quite some time, I had already been scheduling posts in my page to have content prepared in advance. Now this can be done on the personal profile in a similar way.

Facebook schedule posts on profile
Scheduling a social media post in a Facebook profile

Here’s a question: Why would users use a technique in their personal space, that gave benefits in the ‘business’ or ‘branded’ places? My speculation is that many people share their page content with personal networks. There are also circumstances when foreseen personal messages could be shared later.

First of all, there is a practice of sharing page material in profiles. Unless a social media profile has settings that prevent the ‘public’ from seeing content, it makes sense to keep brand continuity between all platforms.

I hold the strong opinion that a page is the right place for any branded or business purposes. Analytics and advertising functions bring a greater beneficial reach and insight. Ads to complete strangers will reach greater numbers of people, compared to sharing with friends and asking them to share things with their friends. However, all platforms can allow networking and branding – especially when online images intersect with everyday life.

I generally avoided excessively pushing inspirational messages and business products to my Facebook friends. Then some close friends realised what I have on offer, and were surprised that I didn’t tell them sooner. Some told me that a bit of branded content is fine in the personal space, and could even benefit such communities, as long as it’s not overdone. Perhaps I had too strictly separated the two parts of my life.

Scheduling has clear benefits for any branded purposes. Whether you prepare posts directly in a platform like Facebook, or use an external platform like Hootsuite and Buffer, it frees up time later on.

Then some benefits become apparent for scheduling personal content in advance. Let’s say a close friend’s birthday is coming up. But you will be super busy on the day with commitments (working in the office, travelling where there’s less phone/internet, whatever the reason). You don’t want to miss out on giving that message to a friend. So you schedule the birthday wishes in advance. We can better juggle social connections and other life commitments, by preparing in advance.

Some events in the year are quite predictable. You know it’s coming. There’s Christmas, New Year, Easter, EOFY and much more. Whichever beliefs you hold, chances are there will be a celebration shared with your loved ones. Wouldn’t it be great to declare your happiness about a celebration, without having to put time in during that happy day? You might not want an ongoing personal brand, just a message to those who are already connected with you.

Anyone can schedule joyful messages for communities that celebrate various occasions. Simply take a photo with your own camera, or find a stock image through paid services or free creative commons. Write your accompanying text and select the day/time at which you want the post to appear. Then you can relax and enjoy the day offline, whilst simultaneously reaching out in an automated-yet-genuine way.

These are just some of the benefits of scheduling social posts. I’m thrilled that a function allows people to schedule content in their Facebook profiles.




 

Related Posts
Social media is basic in modern marketing
Social Media and Digital Life Social media is where it's at. It is vital for any marketing campaign made in this half of the 21st Century. A brand cannot attract reach ...
READ MORE
Fireworks celebration

Image: Pexels, creative commons
Now is the time to plan campaigns for Christmas and the New Year Be prepared and create marketing communications strategies now before the end of year holidays. In my years working in ...
READ MORE
Melanie Suzanne Wilson communications and lifestyle specialist
Follow my blog with Bloglovin Bloglovin' is lovely Bloglovin' is the place to be for bloggers. This is a user-friendly simple site. Suggestions show which blogs the reader might like. An easily readable ...
READ MORE
Ways to attract audiences on Instagram
Ways to attract audiences on Instagram Hashtags What is a hash tag? It is a topic people are talking about. Simply format a word as #hashtag with the # at the start. Have ...
READ MORE
LinkedIn branded company pages and professional profiles
The Importance of a LinkedIn Profile LinkedIn is important for any professional career worker or entrepreneur. It is the online resume many recruiters are looking at. This social media platform is also ...
READ MORE
Social Media - image by Pixabay.
What are the differences between Facebook Groups and Facebook Pages Facebook Groups and Pages seem similar but they have significant differences. There is no up side to arbitrarily selecting pages or groups, ...
READ MORE
LinkedIn for Branding
Image: Pixabay
Understanding Company Pages on LinkedIn A company page is crucial for any brand on LinkedIn. It is easy enough to set up with a few simple steps. A brand can be followed ...
READ MORE
Online content with a digital device.

Image: creative commons
Teams can use Group Insights to analyse Facebook groups Analytics are valued by leaders of communities and brands because they can better understand user behaviour. Facebook has been offering "Group Insights" ...
READ MORE
Twitter Profile Pics and Headers
Bloglovin' Follow Twitter Profile Picture and Header Designs Customising social media graphic designs for Twitter Twitter profiles look best with customised content. Easy methods can help in adapting images. Size of a Twitter profile picture Twitter profile pictures should be created ...
READ MORE
Image: Pixabay
Facebook Advertisements Are As Useful for Brand Awareness as Conversions A quality Facebook advertisement can grow awareness of a new brand, before conversions are achieved. Yes, the end goal is for ...
READ MORE
Social media is basic in modern marketing
It’s not too early to plan new year
Bloglovin’ is lovely
Ways to attract audiences on Instagram
Why a LinkedIn Profile is Important
Facebook Groups versus Facebook Pages
Making a Company Page on LinkedIn
Facebook and Group Insights for Analytics
Twitter Profile Pics and Headers
Facebook Advertisements for Brand Awareness

Leave a Reply

Your email address will not be published. Required fields are marked *