Working on digital content and strategies for mobile devices

Getting Started on Instagram

Basics of Instagram

If you’re wondering whether to start using Instagram for business purposes, here are some reasons why it’s user-friendly and beneficial for any brand.

Instagram is that visual app that fills a news feed with pretty images. The photos would be ideally of real life, but they can become commercial. The mobile app has became a great place for sharing happy snaps of life or building a brand.

People can publish as frequently or infrequently as they like, if the purpose is just social fun. Don’t feel pressured to post all the time. Some brands will even stick to adding pics every two or three days. That being said, a few happy snaps throughout the day can nice in the right context.

There are two ways to filter pictures. It’s just a way to bring out the existing colours, maybe brightening a shadowy appearance. Pre-existing filters are available with just the click of a button. They range from bold colours, to lighter washed out styles and then black-and-white. Customised controls are built into Instagram for the exact filtering experience the user wants. Try experimenting with brightness, contrast, saturation and so on. Then a favourite combination might be used for most photos. Figure out what’s easiest to implement and prettiest to look at.

If your brand is reaching consumers or explaining a complex business product, the visual imagery of Instagram can help potential customers and audiences in better understanding. The new advertising facilities make this social media platform even more important or businesses. Anyone can reach new viewers by choosing how much to spend on optional advertisements.

Some individuals prefer other social media apps and web sites, especially ones that feel more familiar. It’s worth giving Instagram a try now that it’s helping businesses more than before.

Writing on a digital tablet and paper notebook
Writing on a digital tablet and paper notebook
Image: iStock, edited



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